“If you built it, they will come.”
Example: create a discord/github project
there may already have been a (modelable!) “tension” energy within the community. People wanted something like this, someone just needed to make it.
- github.com/minimaxir/big-list-of-naughty-strings
- https://github.com/minimaxir/big-list-of-naughty-strings/graphs/contributors there was already a potential in the system driving the formation of this structure, it just needed a Nucleation site. Max published the repo, triggering a social cascade resulting in the repo becoming a utilized and increasingly relied upon resource, triggering more contributions from more people