Christiane Nord (2005), “Translating as a purposeful activity: a prospective approach”, TradTerm 11, 15–28. DOI 10.11606/issn.2317-9511.tradterm.2005.49673.
Key takeaways
From the reading, NOTE-1448.
- Prospective, not retrospective. The translator does not reproduce “the” source text, which is “as many texts as there are receivers of it”. The translator adapts it to “a particular target audience from among various possible audiences” (pp. 16–17).
- Four functions. Phatic, referential, expressive and appellative, after Bühler with Jakobson’s phatic function added. Most texts carry several, one usually dominant (pp. 19–24).
- Two options when conditions differ. For each function, either adapt the text so the function works for the target audience (option A, instrumental), or explain it in a meta-text so that it becomes meta-phatic, meta-referential and so on (option B, documentary) (pp. 24–26).
- The brief decides. Nord, unlike Cicero, Schleiermacher, Nida or Venuti, does not hold either option better in general. The choice follows the translator’s reading of the brief: who the audience is and what the translation is for (p. 27). Equivalence is often “not required or not even desired” (p. 26).
Standing in the record
Filed on 2026-10-30 because CLAIM-205 rests what functional accounts are committed to on no reading: Nord’s book (LIT-829) is unread. This article is Nord’s own compact statement of that account, and a separate work.