Espeland, W. N. & Sauder, M. (2007). Rankings and Reactivity: How Public Measures Recreate Social Worlds. American Journal of Sociology 113(1): 1–40. doi:10.1086/517897.
Read 2026-10-21 in full (NOTE-1050).
Key takeaways
- Reactivity is “the idea that people change their behavior in reaction to being evaluated, observed, or measured”. Here it is studied in U.S. News rankings of law schools, from 136 open-ended interviews.
- Two mechanisms. The first is self-fulfilling prophecy, widened to reactions that “increase the validity of the measure by encouraging behavior that conforms to it”. Some of it runs through the ranking’s own inputs (THEORY-854). The second is commensuration, which simplifies, decontextualizes and puts every school in one precise relation to every other.
- Three effects. Reallocation of resources, redefinition of work, and gaming (THEORY-862).
Why this is here
A25: “essential prior art for our claim that legibility regimes can reproduce their own categories”; A26 §2 paired it with Perdomo et al. under “the target of description is endogenous”. Bears on CLAIM-402 and TERM-064.