Morwitz, V. G., Johnson, E. & Schmittlein, D. (1993). Journal of Consumer Research 20(1):46–61. doi:10.1086/209332.
Not read. The summary is drawn from the abstract or from what the work is standardly cited for. A reading should check it first.
Why this is here
The mere-measurement effect: a judgement, once elicited, changes later behaviour. Evidence that eliciting a judgement changes the judge (TERM-039’s open route), on a time scale that fits CLAIM-341’s diachronic form. The effect weakens with prior experience, which is what CLAIM-342’s anchor predicts.