Brian Bruya (ed.) (2010), Effortless Attention: A New Perspective in the Cognitive Science of Attention and Action, Cambridge, MA: MIT Press — doi:10.7551/mitpress/9780262013840.001.0001
Key takeaways
Unread. From the title, the introduction’s title (“Toward a Theory of Attention That Includes Effortless Attention and Action”) and the publisher’s description.
- The problem it poses. Focused attention is usually modelled as effortful, but in flow and in expert action people report high focus with little or no effort. A theory of attention has to include that case.
- Why the record wants it. THEORY-070 makes control costly, with an intrinsic cost that rises with intensity. Effortless attention is the phenomenon that account has to meet. The record’s own reading (CLAIM-162) is that the cost is the cost of overriding a competing regime, so it vanishes when nothing has to be overridden.
Standing in the record
Filed on 2026-10-11 with the flow cluster. cognition comes first because attention is its subject; agency is for effortless action; phenomenology is for its first-person reports. Not held in the anthology.